Our Mission

We must remind everyone in Virginia that they are responsible for safety each time they get behind the wheel. The “Are You Virginia’s Next Traffic Fatality?” campaign addresses some of the most significant factors contributing to deaths on Virginia highways:

Trooper at accident scene

  • Not using seatbelts leads to more traffic fatalities than any other single driving behavior.

  • Crashes are the leading cause of death for Virginians under 30.

  • Cars, trucks, pedestrians, bicycles and motorcycles must safely coexist on the roadways.

Our challenge is to slow the rate of highway deaths and to make the daily ticker of highway deaths stop moving.